Highland County residents have started seeing billboards, hearing radio spots and viewing Facebook ads as part of a new campaign aimed at reducing the stigma toward addiction. They carry messages such as “Recovery is Possible,” “We are Stronger than Addiction,” and “Community is How Recovery Thrives." They direct people to www.pvadamh.org and use the #IBelieveInRecovery hashtag.
The Highland County Drug Abuse Prevention Coalition and the Paint Valley ADAMH Board applied for a grant from the Funders’ Response to the Heroin Epidemic through Interact for Health. Hyperquake, a Cincinnati design agency, created the promotion, also running in Clermont, Dearborn, and Butler counties.
“We’re thankful for this opportunity to drive home the message that recovery is possible,” said Penny Dehner, Executive Director of the Paint Valley ADAMH Board. “We want people to understand that addiction is a chronic disease that feeds on isolation. When we stand together, it cannot overtake us.”
Six billboards began to display the campaign’s messages this month. Ads also are airing on local radio stations and Facebook ads will start soon. The campaign will reach past the Highland County borders into Fayette, Pickaway, Pike and Ross Counties with additional funding from the ADAMH Board. Research has shown that a stigma still exists toward addiction. The campaign's goal is to reduce stigma.